JRN 3322: Advertising Copywriting

Lecture time:
Section TDAA: 10:00 – 10:50 am (M, W, F)
Section TFAA:  11:00 – 11:50 (M, W, F)
Lecture Location: Wallace Hall, #107
Class webpage: http://jschool.troy.edu/~jrn3322

Instructor: Dr. Bridgette Colaco
Office location: 103-B Wallace Hall
Office hours: 2 to 3 pm on Mondays, Wednesdays, Fridays.. Other times by appointment.
E-mail: dr.colaco@jschool.troy.edu
Phone: (334) 670-3205

Course Description: “The principles of advertising psychology studied in relation to the techniques for writing effective copy; approximately half of the course is devoted to practice in writing effective advertisements.”

Pre-requisites: JRN 2201 and JRN 2220 or special permission from the director of the School of Journalism

Required Text: Creative Strategy in Advertising (9th ed.). Drewniany and Jewler. Wadsworth Publishing.

Recommended Text: Advertising Strategy(2006). Tom Alstiel and Jean Grow. Sage Publications.

Method of Instruction: Lecture, discussion, project

Course Requirements: The following assignments are a part of the required work for JRN 3322. Assignments turned in late will be eligible for only half-credit.

***Note for all College of Education ELA Students: Candidates must satisfactorily meet all goals or objectives used to assess AL SDE rules.

Assignments and Grading
8 quizzes, each worth 1.25% = 10% of the grade.
Assignment 1 (Target Audience) = 10% of the grade.
Assignment 2 (Print Ad) = 10% of the grade.
Assignment 3 (Radio Ad) = 10% of the grade.
Assignment 4 (TV Ad) = 10% of the grade.
Assignment 5 (Direct Mail Ad) = 10% of the grade.
Group project = 20% of the grade.
Final exam = 20% of the grade.
TOTAL: 100%

A = 90 percent and higher
B = 80 - 89.99 percent
C = 70 - 79.99 percent
D = 60 - 69.99 percent
F = less than 60 percent

Information required by the Alabama State Department of Education for ELA students taking this class form Troy University's College of Education: The teacher education program is designed to provide a quality, academic program that emphasizes meaningful and practical learning experiences in preparing students to be innovative, informed, reflective decision-makers.
“Traditions of Innovations: To produce innovative, informed, reflective decision makers.” (This information is provided for students from the College of Education in the ELA program.)

E-MAIL: E-mail is a requirement for this class. It is not an option. You must have it - no questions asked. This is how I communicate with you and the preferred method you will use during the term to communicate with me. Troy University provides all students with a free e-mail account.

World Wide Web: In addition to e-mail, you must have access to the World Wide Web. Some readings and projects in this class require access to the World Wide Web on the Internet. You cannot pass this class if you do not have reliable access to the World Wide Web. The Hall School of Journalism's Computer Lab and most Troy University computer labs are connected to the World Wide Web.

Important class information will be delivered to students via the class “majordomo” list and the WWW Board. These are the primary reasons that JRN 1101 students must have access to e-mail and the World Wide Web. Students must make sure that their e-mail "spam" filters are not set to discard these important class mailings.

You will need a password to read and post items to the class WWW Board. These passwords help restrict access to the WWW Board to registered students and help stop e-mail SPAM to the class.

The userID and password required to use the class WWW Board will be given to JRN 1101 students on the first day of class and through the class majordomo list.

Attendance:Class attendance is required, and verifiable excuse must be presented for all absences immediately upon your return to class. You are allowed 3 absences without penalty. Your final grade will drop 10 points for each unexcused absence thereafter. Do not schedule non-emergency appointments with your doctor during class hours. Unless you have sought prior permission from me, you may not leave the class until I dismiss everyone at the end of my lecture/ announcements. If you leave class for an unplanned emergency, you have to contact me before the start of the next class, else you may will be marked as absent for the day you left class. Class attendance takes precedence over your volunteer or work projects, so do not schedule interviews or other activities during your class time. It is your responsibility to find out what material you missed if you are absent. You are responsible for making up all assignments. You must have an excused absence to make up any missed work or assignments. You are allowed three tardies. Every unexcused tardy thereafter will be counted as an absence. While you are in class you are not expected to be passing notes or talking to your neighbor in a way that distracts me and disturbs my focus. If you do so, I will ask you to leave the class and you will lose your attendance for that day.

Late Policy: Late Work will not be accepted unless you provide a documented excuse. All assignments are due by the end of the class hour. All assignments turned in within 24 hours after the due date receive a maximum of 50% of the score that normally would have been received. No assignments will be given credit after the 24-hour period. All assignments are due at the beginning of the class hour. It is your responsibility to arrive on time for class. Notify me at the end of the class hour if you came in late. Be sure that you arrive on time for exams. I will not allow you to begin taking an exam after another student has left the classroom. Students who leave before class is dismissed will be assigned an absence.

Make-Up Work: Quizzes and exercises given during class cannot be made up unless you have an official excuse. Make-up work will only be accepted under documented circumstances. Documentation includes university excuses, letters from physicians, jury summons, military duty, or death of an immediate family member. Students with excused absences have one week after the excused absence to submit excuses and make-up work. Remember that you cannot make-up assignments more than two weeks late. If you miss the two-week deadline, your privilege to make up the exercise with an official excuse will be forfeited.

Incomplete work policy:  An incomplete grade will be given only when the student has made sufficient progress in meeting the minimum requirements of the course for the grade of C or better.  A contract specifying the kinds and nature of the work to be completed with due dates will be signed by student and the instructor before an incomplete grade will be given.

Gradebook: Grades in the online gradebook are considered final one week after they are first posted on the class Web site. You have to check your gradebook after every exercise, quiz, assignment, exam, presentation, and project that is graded. Any discrepancies in the gradebook must be promptly reported to your instructor with supporting evidence within one week or you will forfeit your privilege to challenge the gradebook. (It is a good idea to check the gradebook regularly to make sure there are no errors needing attention.)

Inclement Weather and Emergency Situations: Both faculty and students are responsible for meeting all assigned classes. In the event of inclement weather, faculty and students will be expected to attend classes as usual as long as they may do so without risking peril to themselves or to others. During periods of inclement weather, faculty and students will not be penalized for absences dictated by perilous conditions. In severe cases of inclement weather or other emergency conditions, the Office of the Provost will announce cancellation of classes through the local and regional media as well as through the university’s web site.

Plagiarism, cheating, incompletes and other university policies and procedures: Students should be familiar with all policies and procedures of the university, including but not limited to those published in the undergraduate bulletin, student handbook and course schedule.

Americans with Disabilities Act: Any student whose disabilities fall within ADA must inform the instructor at the beginning of the term of any special needs or equipment necessary to accomplish the requirements for this course.

Troy University supports Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, which insure that postsecondary students with disabilities have equal access to all academic programs, physical access to all buildings, facilities and events, and are not discriminated against on the basis of disability.  Eligible students, with appropriate documentation, will be provided equal opportunity to demonstrate their academic skills and potential through the provision of academic adaptations and reasonable accommodations.  Further information, including appropriate contact information, can be found at the link for Troy University’s Office of Human Resources at http://www.troy.edu/humanresources/ADAPolicy2003.htm

Additional Services:
Students who have or may be dealing with a disability or learning difficulty should speak with the instructor, contact the Office of Adaptive Needs (Wright 226) or call 670-3220/3221. Various accommodations are available through the Adaptive Needs Program.

Special Note: All cell phones should be turned off when in class. No text messaging or taking pictures while in class. If any of this happens do not be shocked if I ask you to leave class for the day.

SYLLABUS: This is a tentative schedule and is subject to change